Sales totals for season ticket holders - AC Milan 2012/13 club management is not pleased. 22106 people - the worst figure for the era of Silvio Berlusconi. However, it might be even worse.
February 20, 1986, there has been historic for Milan event. Businessman Silvio Berlusconi rescued the Club from bankruptcy and began to invest serious money in it. And fans have paid him in full - for the first 20 years of selling season tickets only once Mr. Berlusconi was below 40000. It was in the 1998/99 season with his 39487 fans. Since 2006, Milan teeters on the $ 40000 season tickets, and since 2009-30000. And so, it seems there's a new feature is 20000. It is to pick a subscription campaign this season. 22106 passes. In Italy the number is called the strongest blow to Milan brand.
There are two ways out of this situation, what he's talking about ticket sales history analysis. The obvious seems to be the option with the purchase of a stellar beginners, but for fans of Milan is not to sell the best players. For example, Kaka has led to falling sales at 15000 (it is a soapbox!) is the 2008 season 42822/09-27865 as follows.
Transition of Andriy Shevchenko to Chelsea in 2006 year degrade performance on the ticket, and the sale of 13000 Thiago Silva and Zlatan Ibrahimovic at 9000. The Swedish striker's appearance in the team in 2010, to sell only 1,500 additional season tickets. Experts attribute this to the fact that after sales of the best players in the fan just did not understand who it hurt, he no longer finds your favorite team. If we are talking about Milan, ending the careers of many veterans of the rossoneri - same Paolo Maldini and Filippo Inzaghi is affected negatively by selling season tickets.
The second way - winning the tournaments. After each successful campaign in Serie A or the Champions League scheduled sales growth. For example, success in the Champions League in 2007, allowed the Club to sell 5000 subscriptions more and two-year stay at the level above 40000. Victory in the series and can give increase from 2000 (season-2011/12) up to 3500 (season 2004/05). But here, too, everything is interconnected. Without star players, without the waste team interactions to big wins is hardly possible. It is understood and fans who voted against the policy of the Club to sell players, kicking.
We will not, however, forget about the other two factors that affect the sales of season tickets. And there already is talk not only about the Milan, but on the global situation. Firstly, the eurozone is experiencing a crisis, it is especially palpable in the southern countries, including Italy. Second, scrambled to offer more exciting and innovative opportunities that those fans for whom the trip to the stadium is not an end in themselves, who preferred to stay at home, select TV.
However, the resulting 22106 passes is not the worst outcome. It could be worse. After the sale of Ibrahimović and Thiago Silva the best AC Milan fans staged near the stadium and the team base return the money for the tickets! Such activists turned out, of course, not very much - 72, but they clearly demonstrate the moods of others. They are unhappy with the fact that both players have gone from AC Milan, once began a campaign for the sale of season tickets. It turns out the team's fans bought them, expecting to see the Swedes and the Brazilian, and eventually the club they cheated. Such a manifestation of discontent that Club policies, of course, was covered by all the media positively on the image of the Milan is not affected.
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